Hip Hop as a culture shows many elements from art, dance, djing, and what many see on television in the form of rap. In its true form it is news broadcast from the artist point of view to the listeners. Whether abstract, catchy, or insightful the artists are giving the listeners a view to what they want them to see. The media furthers the visual for the words through video and who they portray the artists on television. Throughout the years the market has become somewhat saturated, record sales are in decline. Digital sales have increased with ring tones, and other quicker and more convenient ways to get music. With this being present the music has to be catchy to catch the consumers ear. Many have sold their artistic ways up the rivers, but there are those who have stayed true to the art that many fell in love with.
This has separated those who perform into two major categories, those who are commercial or mainstream, and those who are independent or underground. The real enigma is what really separates the two and can an artist achieve status within sub cultures of the art form of rap. Commercial rap seems to be what floods our television images of repeated materialistic items only obtained by wealth. While the underground artists are those who stayed true to their roots and to their art form, yet seem much harder to find. Yet it seems the tide is turning, the Internet blogs are becoming the source for new music to find giving those who were once hard to find all the shine they deserved. It is even forcing those who were mainstream to change their marketing schemes. Turning what was once mainstream and what was underground into a seamless culture it once was.